Writing Tips, Straight from the Greats

Writing a blog, an article, a press release or a white paper may not be the same as writing a best-selling novel, but the principles that […]

The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know […]

From Pouring Drinks to Serving up Content

In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than […]

A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing […]

Finding Your Voice

There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. […]

10 Questions You Should Be Asking Your Writers Before You Hire Them

Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style […]

7 Habits of Highly Effective Business Bloggers

Stephen R Covey’s book The Seven Habits of Highly Effective People first published in 1989, is one of the most influential business books ever written. The […]

Content Marketing: The Right Way to Call to Action

There’s one thing all good content marketing campaigns have in common and that’s goals. Whether you need more sign-ups to your newsletter, opinions on a survey […]

Correct English Grammar: Lose or Loose?

There is a lot of confusion between the correct usage of lose and loose and this could be because of the way the words are pronounced, […]

Hilarious Headlines and How to Write Better

When writing copy, especially for the attention-deficit ‘netizens’ of cyberspace, a catchy headline is essential. But sometimes they are noticeable for all the wrong reasons. Headlines […]