How to Write a Kickstarter Campaign that Stands Out

                              These days it feels like crowdfunding is everywhere we look. From […]

Content Marketing: Sounds Nice, But What Can It Do?

Today’s consumers aren’t interested in traditional advertising – in fact, they’ve perfected ways to shut it out of their lives altogether, through ad blocking software built […]

The Importance of Perfect Spelling & Grammar in Sales Copy

You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much […]

Writing Articles for Business (that People will Actually Read)

I say this so many times that it’s beginning to feel like a personal mantra, and yet it still bears repeating; all businesses need an online […]

Writing Tips, Straight from the Greats

Writing a blog, an article, a press release or a white paper may not be the same as writing a best-selling novel, but the principles that […]

The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know […]

From Pouring Drinks to Serving up Content

In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than […]

A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing […]

Finding Your Voice

There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. […]

10 Questions You Should Be Asking Your Writers Before You Hire Them

Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style […]