A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing […]

Finding Your Voice

There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. […]

10 Questions You Should Be Asking Your Writers Before You Hire Them

Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style […]

7 Habits of Highly Effective Business Bloggers

Stephen R Covey’s book The Seven Habits of Highly Effective People first published in 1989, is one of the most influential business books ever written. The […]

Content Marketing: The Right Way to Call to Action

There’s one thing all good content marketing campaigns have in common and that’s goals. Whether you need more sign-ups to your newsletter, opinions on a survey […]

Correct English Grammar: Lose or Loose?

There is a lot of confusion between the correct usage of lose and loose and this could be because of the way the words are pronounced, […]

Hilarious Headlines and How to Write Better

When writing copy, especially for the attention-deficit ‘netizens’ of cyberspace, a catchy headline is essential. But sometimes they are noticeable for all the wrong reasons. Headlines […]

The Marketing Crisis: No One’s Listening

In 2008, Google exceeded 1 trillion indexed web pages. Today, it processes around 24 petabytes of data per day – that’s 24 million gigabytes. Advertising comes […]

10 Things the Movies Teach us About Writing for the Web

As the applause from the BAFTA Ceremony dies down and we look forward to the Oscars, we reflect on what the silver screen can teach us […]

Publishing a New Article? Be Sure to Follow This Check List

They don’t say Content is King for nothing. It really, really is. It’s the fuel that drives websites up to the top of those all important […]