The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of … Read more

From Pouring Drinks to Serving up Content

In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than Rebekah herself? From Pouring Drinks to Serving up Content Rebekah Carter I make my living as a professional content writer. I’ve experienced a lot in my life, yet the … Read more

A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing out from the competition. The right story can define a brand, and the power of storytelling can help to turn digital marketing efforts into something new and truly engaging … Read more

Finding Your Voice

There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. It’s what makes you stand out from the crowds. Finding your voice can be the difference between readers recognising your writing and being instantly at home with your piece, … Read more

10 Questions You Should Be Asking Your Writers Before You Hire Them

Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style match your brand? Are they reliable? Get all the answers you need by asking potential writers our top ten interview questions. 1. What types of content can you create? … Read more

7 Habits of Highly Effective Business Bloggers

Stephen R Covey’s book The Seven Habits of Highly Effective People first published in 1989, is one of the most influential business books ever written. The Seven habits present a “principle-centred approach to personal and business problems.” What can the seven habits tell us about keeping a successful business blog? and just how do you … Read more

Content Marketing: The Right Way to Call to Action

There’s one thing all good content marketing campaigns have in common and that’s goals. Whether you need more sign-ups to your newsletter, opinions on a survey or cash sales, your content marketing campaign must include goals. How else can you measure the success of your writers and SEO specialists? Goal setting (image source: vfsdigitaldesign) The … Read more

Correct English Grammar: Lose or Loose?

There is a lot of confusion between the correct usage of lose and loose and this could be because of the way the words are pronounced, both sounding as though they should contain the ‘oo’ spelling. So let’s start with a look at the way both words should be verbalized. Pronunciation of Loose vs Lose … Read more

Hilarious Headlines and How to Write Better

When writing copy, especially for the attention-deficit ‘netizens’ of cyberspace, a catchy headline is essential. But sometimes they are noticeable for all the wrong reasons. Headlines draw attention (image source: zimpenfish) Sometimes it’s mangled syntax that leads to the unintentional humour: Military Tightens Controls on Gay Discharges (Reuters News Agency) Court to Try Shooting Defendant … Read more