How to Write a Kickstarter Campaign that Stands Out

                              These days it feels like crowdfunding is everywhere we look. From […]

Content Marketing: Sounds Nice, But What Can It Do?

Today’s consumers aren’t interested in traditional advertising – in fact, they’ve perfected ways to shut it out of their lives altogether, through ad blocking software built […]

The Importance of Perfect Spelling & Grammar in Sales Copy

You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much […]

Writing Tips, Straight from the Greats

Writing a blog, an article, a press release or a white paper may not be the same as writing a best-selling novel, but the principles that […]