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Writing Articles for Business (that People will Actually Read)

I say this so many times that it’s beginning to feel like a personal mantra, and yet it still bears repeating; all businesses need an online presence. The world that we live in today thrives on quick and convenient information, delivering words in the form of brochures, letters, e-mails, reports, ads and articles. With so much communication going on, it’s easy for your business voice to get

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Writing Tips, Straight from the Greats

Writing a blog, an article, a press release or a white paper may not be the same as writing a best-selling novel, but the principles that nourish the content remain the same. There’s a reason why the most avid readers tend to make the best writers – and it’s because we learn from our forefathers; the greats that came before us, made mistakes, and were able to

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The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of the most powerful tools they have for formatting their content – subheadings.

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From Pouring Drinks to Serving up Content

In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than Rebekah herself? From Pouring Drinks to Serving up Content Rebekah Carter I make my living as a professional content writer. I’ve experienced a lot in my life, yet the deeper I travel into the world of online marketing and content production,

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A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing out from the competition. The right story can define a brand, and the power of storytelling can help to turn digital marketing efforts into something new and truly engaging for your target market. Today, customers don’t like to feel as though

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Finding Your Voice

There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. It’s what makes you stand out from the crowds. Finding your voice can be the difference between readers recognising your writing and being instantly at home with your piece, and feeling like they’re reading just another article on the internet. In

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