Today’s consumers aren’t interested in traditional advertising – in fact, they’ve perfected ways to shut it out of their lives altogether, through ad blocking software built into their browsers, and DVR machines that allow them to skip TV commercials with the single push of a button. In other words, if you want to reach out to your audience in a way that they’ll actually hear you, you
You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much of a comparison to be drawn between the two. After all, you’d be hard-pressed to find someone who embraces spelling, punctuation and grammar in the way they embrace a bowl of pasta and meat sauce. Unless, of course, the person in
I say this so many times that it’s beginning to feel like a personal mantra, and yet it still bears repeating; all businesses need an online presence. The world that we live in today thrives on quick and convenient information, delivering words in the form of brochures, letters, e-mails, reports, ads and articles. With so much communication going on, it’s easy for your business voice to get
Writing a blog, an article, a press release or a white paper may not be the same as writing a best-selling novel, but the principles that nourish the content remain the same. There’s a reason why the most avid readers tend to make the best writers – and it’s because we learn from our forefathers; the greats that came before us, made mistakes, and were able to
Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of the most powerful tools they have for formatting their content – subheadings.
In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than Rebekah herself? From Pouring Drinks to Serving up Content Rebekah Carter I make my living as a professional content writer. I’ve experienced a lot in my life, yet the deeper I travel into the world of online marketing and content production,