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The Importance of Perfect Spelling & Grammar in Sales Copy

You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much of a comparison to be drawn between the two. After all, you’d be hard-pressed to find someone who embraces spelling, punctuation and grammar in the way they embrace a bowl of pasta and meat sauce. Unless, of course, the person in … Read More

Correct English Grammar: Lose or Loose?

There is a lot of confusion between the correct usage of lose and loose and this could be because of the way the words are pronounced, both sounding as though they should contain the ‘oo’ spelling. So let’s start with a look at the way both words should be verbalised. Pronunciation of Loose vs Lose Loose Loose rhymes with goose, moose and noose. If you are familiar … Read More

Don’t Fall Victim to Spelling and Grammar Mistakes

Okay, our spelling and grammar checkers are all very good and everything. But, whatever you do, don’t find yourself relying too heavily on them. You see, they are sometimes unable to pick up on some mistakes. For instance, you might have accidently put ‘ewe’ when you meant to write ‘you’. Now, because ‘Ewe’ is an actual word, it might not actually be picked up by the computer’s … Read More

Top Ten Grammar Peeves

As I was scrolling down my Facebook feed (look – I was on my lunch break, OK?) the other day, I stumbled across this rather amusing list of common grammar mistakes (a friend of mine had liked it). The list was assembled by the grammerly website. They provide software which automatically proof reads text for grammar mistakes. Can you think of any additions to the list?

Correct English Grammar: Could Of or Could Have?

There is no such phrase as “could of” so why do so many people say and write it? The problem lies when you shorten ‘could have’ to ‘could’ve’. Try saying it. It sounds like ‘could of’ doesn’t it? Those unfamiliar with the English language or even those who have just grown up saying it this way, can therefore be forgiven for thinking that ‘could of’ is correct. … Read More

Correct English Grammar: Affect or Effect?

The English language can be incredibly complicated and to date the Oxford English Dictionary lists 171,476 words in common usage and 47,156 obsolete words. Furthermore, this by no means covers the whole of the English language, which is thought to consist of at least a quarter of a million words! Is it any wonder then, that we sometimes forget how to use words in their correct context? … Read More

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