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296 Creative Ideas for Newsletter Names

When you’re starting up any new venture, it’s all about getting your website design and content right. Starting a regular newsletter may not be your top priority, as you need to have some news first and someone to tell it to. Once launched, though, newsletters become more important. Now you want to increase your web traffic and maintain interest. One of the best ways to do this … Read More

Top Four Reasons I need a Content Manager

All companies produce content of some kind, whether that is their main purpose (say, a magazine or a news site) or simply a way to get themselves noticed and sell their goods or services. And, if you produce content, it’s pretty much guaranteed you need a content manager. Why? Well, because of what I just said. Everyone and their mother is producing content these days, so in … Read More

Ten Great Reasons Why You Need a Content Editor

A lot of small businesses don’t realise how essential the job of a copy editor is. In fact, almost everyone believes they know how to write engaging copy, especially when it relates their own industry or product. You know that you do! Of course you do, so who could write about it better? A professional, that’s who. And a content editor knows their industry. Think about it, … Read More

5 Tips for Writing a Great Video Script

Content, content, content. It’s the buzzword on everyone’s lips right now, and there’s certainly no denying that Content is King, generating more leads than other promotional methods such as paid search and outbound marketing. What we find particularly interesting, however, is that not many businesses can really say with any certainty exactly what content marketing is. It’s proving to be a bit complicated. As writers, what we’re … Read More

How to Write a Kickstarter Campaign that Stands Out

                              These days it feels like crowdfunding is everywhere we look. From celebrities retweeting charity pages, to Facebook friends clamouring for cash to cover an extravagant honeymoon, crowdfunding has become truly ubiquitous. And while plenty of sites contributed to the mid-Noughties boom, there’s one in particular that we can blame for the rise … Read More

Content Marketing: Sounds Nice, But What Can It Do?

Today’s consumers aren’t interested in traditional advertising – in fact, they’ve perfected ways to shut it out of their lives altogether, through ad blocking software built into their browsers, and DVR machines that allow them to skip TV commercials with the single push of a button. In other words, if you want to reach out to your audience in a way that they’ll actually hear you, you … Read More

The Importance of Perfect Spelling & Grammar in Sales Copy

You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much of a comparison to be drawn between the two. After all, you’d be hard-pressed to find someone who embraces spelling, punctuation and grammar in the way they embrace a bowl of pasta and meat sauce. Unless, of course, the person in … Read More

Writing Articles for Business (that People will Actually Read)

I say this so many times that it’s beginning to feel like a personal mantra, and yet it still bears repeating; all businesses need an online presence. The world that we live in today thrives on quick and convenient information, delivering words in the form of brochures, letters, e-mails, reports, ads and articles. With so much communication going on, it’s easy for your business voice to get … Read More

The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of the most powerful tools they have for formatting their content – subheadings. … Read More

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