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296 Creative Ideas for Newsletter Names

When you’re starting up any new venture, it’s all about getting your website design and content right. Starting a regular newsletter may not be your top priority, as you need to have some news first and someone to tell it to. Once launched, though, newsletters become more important. Now you want to increase your web traffic and maintain interest. One of the best ways to do this

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Top Four Reasons I need a Content Manager

All companies produce content of some kind, whether that is their main purpose (say, a magazine or a news site) or simply a way to get themselves noticed and sell their goods or services. And, if you produce content, it’s pretty much guaranteed you need a content manager. Why? Well, because of what I just said. Everyone and their mother is producing content these days, so in

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Ten Great Reasons Why You Need a Content Editor

A lot of small businesses don’t realise how essential the job of a copy editor is. In fact, almost everyone believes they know how to write engaging copy, especially when it relates their own industry or product. You know that you do! Of course you do, so who could write about it better? A professional, that’s who. And a content editor knows their industry. Think about it,

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5 Tips for Writing a Great Video Script

Content, content, content. It’s the buzzword on everyone’s lips right now, and there’s certainly no denying that Content is King, generating more leads than other promotional methods such as paid search and outbound marketing. What we find particularly interesting, however, is that not many businesses can really say with any certainty exactly what content marketing is. It’s proving to be a bit complicated. As writers, what we’re

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The Changing Face of SEO

Search engine optimisation, or SEO for short, is something that we can’t get away from… and rightly so! SEO plays a massive part in digital growth; it’s how we make sure we’re getting seen by the right audiences, at the right time, through the right channels. But there is one big problem with SEO – it’s tricky. Conduct any sort of basic ‘SEO’ Google search and you’ll

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The Brit’s Guide to Writing About Yourself

Queuing. Talking about the weather. Making a good cuppa. These are all things us Brits are known to be good at – perhaps because they’re skills that capitalise on the great British virtues of being polite, quiet, and generally minding our own business. The flip side of this is that we tend to shy away from anything that involves talking about our achievements. Most of the time

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