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Top Four Reasons I need a Content Manager

All companies produce content of some kind, whether that is their main purpose (say, a magazine or a news site) or simply a way to get themselves noticed and sell their goods or services. And, if you produce content, it’s pretty much guaranteed you need a content manager. Why? Well, because of what I just said. Everyone and their mother is producing content these days, so in

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Ten Great Reasons Why You Need a Content Editor

A lot of small businesses don’t realise how essential the job of a copy editor is. In fact, almost everyone thinks they know how to write engaging copy, especially when it relates their own industry or product. You know what you do! Of course you do, so who could write about it better? A professional, that’s who. And a content editor knows their industry. Think about it,

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5 Tips for Writing a Great Video Script

Content, content, content. It’s the buzzword on everyone’s lips right now, and there’s certainly no denying that Content is King, generating more leads than other promotional methods such as paid search and outbound marketing. What we find particularly interesting, however, is that not many businesses can really say with any certainty exactly what content marketing is. It’s proving to be a bit complicated. As writers, what we’re

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The Changing Face of SEO

Search engine optimisation, or SEO for short, is something that we can’t get away from… and rightly so! SEO plays a massive part in digital growth; it’s how we make sure we’re getting seen by the right audiences, at the right time, through the right channels. But there is one big problem with SEO – it’s tricky. Conduct any sort of basic ‘SEO’ Google search and you’ll

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The Brit’s Guide to Writing About Yourself

Queuing. Talking about the weather. Making a good cuppa. These are all things us Brits are known to be good at – perhaps because they’re skills that capitalise on the great British virtues of being polite, quiet, and generally minding our own business. The flip side of this is that we tend to shy away from anything that involves talking about our achievements. Most of the time

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How to Write a Kickstarter Campaign that Stands Out

                              These days it feels like crowdfunding is everywhere we look. From celebrities retweeting charity pages, to Facebook friends clamouring for cash to cover an extravagant honeymoon, crowdfunding has become truly ubiquitous. And while plenty of sites contributed to the mid-Noughties boom, there’s one in particular that we can blame for the rise

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