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The Changing Face of SEO

Search engine optimisation, or SEO for short, is something that we can’t get away from… and rightly so! SEO plays a massive part in digital growth; it’s how we make sure we’re getting seen by the right audiences, at the right time, through the right channels. But there is one big problem with SEO – it’s tricky. Conduct any sort of basic ‘SEO’ Google search and you’ll … Read More

The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of the most powerful tools they have for formatting their content – subheadings. … Read More

How to Write an Awesome Article (For the Web)

Come on now, you’ve all heard it – it’s got to be one of the most used phrases within the SEO community: Content is King. It’s been tossed around the Internet like a drunk girl at a party, and perhaps justifiably, as even after the rapid evolution of search engines over the last few years, the phrase still holds true today (arguably even more so). This makes … Read More

Categories SEO

What is Google Author Rank?

Ask content marketers and SEOs what they think will most impact upon their professions in 2013 and many will say without hesitation: Author Rank. But what exactly is this shadowy new metric rumoured to be making its way towards us, constantly slipping into conversations and popping up upon our screens? Introduction to Author Rank It is being heralded as the next big change in the wake of Penguin … Read More

Categories SEO

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