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Content Marketing: Sounds Nice, But What Can It Do?

Today’s consumers aren’t interested in traditional advertising – in fact, they’ve perfected ways to shut it out of their lives altogether, through ad blocking software built into their browsers, and DVR machines that allow them to skip TV commercials with the single push of a button. In other words, if you want to reach out to your audience in a way that they’ll actually hear you, you … Read More

The Importance of Perfect Spelling & Grammar in Sales Copy

You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much of a comparison to be drawn between the two. After all, you’d be hard-pressed to find someone who embraces spelling, punctuation and grammar in the way they embrace a bowl of pasta and meat sauce. Unless, of course, the person in … Read More

The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of the most powerful tools they have for formatting their content – subheadings. … Read More

From Pouring Drinks to Serving up Content

In a recent post, Rebekah Carter explained the crucial importance of storytelling and personalisation to content marketing. Who better to tell a personal story, then, than Rebekah herself? From Pouring Drinks to Serving up Content Rebekah Carter I make my living as a professional content writer. I’ve experienced a lot in my life, yet the deeper I travel into the world of online marketing and content production, … Read More

A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing out from the competition. The right story can define a brand, and the power of storytelling can help to turn digital marketing efforts into something new and truly engaging for your target market. Today, customers don’t like to feel as though … Read More

10 Questions You Should Be Asking Your Writers Before You Hire Them

Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style match your brand? Are they reliable? Get all the answers you need by asking potential writers our top ten interview questions. 1. What types of content can you create? Sure, they can write a great blog post, but can they pull … Read More

7 Habits of Highly Effective Business Bloggers

Stephen R Covey’s book The Seven Habits of Highly Effective People first published in 1989, is one of the most influential business books ever written. The Seven habits present a “principle-centred approach to personal and business problems.” What can the seven habits tell us about keeping a successful business blog? and just how do you write a business blog? Habit 1: Be Proactive Identify what’s affecting your … Read More

Writers Block? 24 Smashing Blog Post Ideas

Writer’s block can happen to the best of us and even the most influential bloggers have agonised with it. But don’t despair it is possible to overcome the blank empty recesses of the mind, where once many blog post ideas flowed. There could be a myriad of reasons why you have been stumped on what to write or what to blog about. Frustration, fear, anxiety, or thinking … Read More

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