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How to Write a Kickstarter Campaign that Stands Out

                              These days it feels like crowdfunding is everywhere we look. From celebrities retweeting charity pages, to Facebook friends clamouring for cash to cover an extravagant honeymoon, crowdfunding has become truly ubiquitous. And while plenty of sites contributed to the mid-Noughties boom, there’s one in particular that we can blame for the rise … Read More

Content Marketing: Sounds Nice, But What Can It Do?

Today’s consumers aren’t interested in traditional advertising – in fact, they’ve perfected ways to shut it out of their lives altogether, through ad blocking software built into their browsers, and DVR machines that allow them to skip TV commercials with the single push of a button. In other words, if you want to reach out to your audience in a way that they’ll actually hear you, you … Read More

The Importance of Perfect Spelling & Grammar in Sales Copy

You’d be forgiven for seeing the letters “SPaG” and thinking of one thing: that classic Friday night dinner staple, spag bol. Sadly, though, there’s not much of a comparison to be drawn between the two. After all, you’d be hard-pressed to find someone who embraces spelling, punctuation and grammar in the way they embrace a bowl of pasta and meat sauce. Unless, of course, the person in … Read More

The Seductive Power of Subheadings

Whether you’ve recently begun to explore the possibilities of online marketing, or you’ve been surfing the waves of the web for some time now, you’ll know that headlines are important. Expert copywriters everywhere extol the virtue of an incredible title – designed to intrigue and enrapture your reader. Yet, some individuals still forget one of the most powerful tools they have for formatting their content – subheadings. … Read More

A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing out from the competition. The right story can define a brand, and the power of storytelling can help to turn digital marketing efforts into something new and truly engaging for your target market. Today, customers don’t like to feel as though … Read More

Content Marketing: The Right Way to Call to Action

There’s one thing all good content marketing campaigns have in common and that’s goals. Whether you need more sign-ups to your newsletter, opinions on a survey or cash sales, your content marketing campaign must include goals. How else can you measure the success of your writers and SEO specialists? Goal setting (image source: vfsdigitaldesign) The problem is many people lose sight of the importance of each part … Read More

The Marketing Crisis: No One’s Listening

In 2008, Google exceeded 1 trillion indexed web pages. Today, it processes around 24 petabytes of data per day – that’s 24 million gigabytes. Advertising comes directly to us through all our media: smart phones, tablet computers, Internet and TV. Imagine being plagued by cold callers with the latest unmissable offer, not occasionally, but 24/7. Not a dystopian Hollywood nightmare, it’s how people increasingly feel: bombarded and … Read More

5 Great Methods to Get Your Online Content Seen and Shared

Every content creator wants to give their audience a valuable and informative experience. To do this requires research, writing skill and a commitment to creating engaging content using a mix of media available to you. However, on an incredibly competitive Internet, content creators cannot bring their efforts to a halt there. There are many methods to get your online content seen and shared by a wider audience. … Read More

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