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A Novel Approach to Content Marketing – The Art of Storytelling

What makes a brand unique? One of the greatest challenges that businesses face when it comes to establishing their identity within the online world is standing out from the competition. The right story can define a brand, and the power of storytelling can help to turn digital marketing efforts into something new and truly engaging for your target market. Today, customers don’t like to feel as though

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Finding Your Voice

There are many different elements that go into writing the perfect piece, but the one thing that matters above all else is projecting your own voice. It’s what makes you stand out from the crowds. Finding your voice can be the difference between readers recognising your writing and being instantly at home with your piece, and feeling like they’re reading just another article on the internet. In

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10 Questions You Should Be Asking Your Writers Before You Hire Them

Creating a content team that fits perfectly with your company can be a tough task. Can they effectively boost your online visibility? Will their writing style match your brand? Are they reliable? Get all the answers you need by asking potential writers our top ten interview questions. 1. What types of content can you create? Sure, they can write a great blog post, but can they pull

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7 Habits of Highly Effective Business Bloggers

Stephen R Covey’s book The Seven Habits of Highly Effective People first published in 1989, is one of the most influential business books ever written. The Seven habits present a “principle-centred approach to personal and business problems.” What can the seven habits tell us about keeping a successful business blog? and just how do you write a business blog? Habit 1: Be Proactive Identify what’s affecting your

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Content Marketing: The Right Way to Call to Action

There’s one thing all good content marketing campaigns have in common and that’s goals. Whether you need more sign-ups to your newsletter, opinions on a survey or cash sales, your content marketing campaign must include goals. How else can you measure the success of your writers and SEO specialists? Goal setting (image source: vfsdigitaldesign) The problem is many people lose sight of the importance of each part

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Correct English Grammar: Lose or Loose?

There is a lot of confusion between the correct usage of lose and loose and this could be because of the way the words are pronounced, both sounding as though they should contain the ‘oo’ spelling. So let’s start with a look at the way both words should be verbalised. Pronunciation of Loose vs Lose Loose Loose rhymes with goose, moose and noose. If you are familiar

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